It takes me two days to find out the inscription CERF on
the entrance posters. The word that strikes the eye is "conference" and
if the fair includes a conference I would look at this respectfully but
without enthusiasm.
However, in spite of the festive opening, adorned with personalities
(who hope that Romania will turn overnight form a country where computers
are forbidden into a technology paradise), the stands are scarce. People
don't come in great numbers, there are no "big" names and the merchandise
rarely shocks through novelty or cutting edge technology. Things being
that way,
I try to behave like an average visitor, to look at things
not like an exhibitor with label on the chest pocket but more likely as
the person I really am: a fan of the good machines, great soft wares and
even greater games. That's how I start my tour. Last year, two friends
of mine wanted to buy printers.
They wandered around the stands of last year's CERF with
frustration mixed with fury. While they were passing by the exhibitors,
they would get a standard answer: "Listen, you come to us after the CERF
and we give you any offer you want." That would gradually puzzle them
more and more. Didn't those people come there to sell?
AThe
same friends would search also a briefcase then. A briefcase? Of course,
they wanted one for carrying laptops. The clerk's answer astonished them:
"But these are luxury objects... You know, it's like Shalimar among cosmetics."
In other words, "you don't have enough money for my stuff." It's true
that our country is not yet the land where the unknown millionaire comes
hiding his credit cards in ragged jeans but does it matter so much?
I was telling them a year ago how slow one could learn the
art of selling and that of advertising your products is even more difficult
to learn. Indeed, among the much poorer ranges of this year's CERF I see
the priceless "laptop" bags. I go closer, for I have my cards in the breast
pocket. "Which one would you like?" the clerk asks me politely. "Each
one is different, show me the one you would like." He explains me how
they are made, he shows me those made of leather and those of imitation.
"If you have not decided, you may come again tomorrow." Yeah, I might
be optimistic once in a while for a change.
But not for long, as two steps further I stare at a stand
with stocking devices. Before opening my mouth to ask about the price
of a virgin CD, somebody else anticipates me and I am ready to hear the
answer. "How much are the blanks?" "Oh, you know, we only sell in large
quantities." "How large?" "Well, a hundred, two hundred..." "Very well,
how much is it if I take a hundred?" At that moment, the boss breaks in:
"What do you want?" "Well, can you give me the offer with the blanks you're
selling?" "Listen, we only sell in very large quantities." And so on,
God, how difficult it is to spend your money...
Nearby, a young man with a stick in his hand makes a demonstration
for a group of five or six men over the age of fifty who are looking at
him with the bored expression of those who had long enough missed the
idea. "So, the satellite image..." I catch a few words. "A board is on
display here", "inundation can be arranged". He nods to the colleague
who shifts the images. I burst into laughing and leave. In the end, he
was not presenting a bad product but the marketing, oh, dear!
I
look for children. This is certainly a much more beautiful place for them
than for me. Dozens of stations display games for them. These are not
always the newest and you can count on the fingers of your hands those
connected to the Internet. I hide myself behind the supporters' groups,
trying to catch something of the gamestick pleasures. It's silence here,
the players are as silent as the people in the rest of the show are noisy.
To speak truly, I was expecting to hear encouraging phrases: "Go on, hit
it now." or something like that but the kids must have learned for a long
time how difficult it is to feel somebody else's blow in your back. It
seems curious to me that I see only reflex games, of course, the monitors'
value must be proved but one could try to do it with a "Mist" or something
like that once in a while. Anyway, that's a matter of taste. The car race
with killing people seems to me rather of a bad taste. Boys with angelic
faces drive crazily cars that splash the passers by in bloody heaps. Hmm.
People
eat, read and ask. Rumors float in the air. The "cannon" market has sensibly
decreased. Those who had to set up larger networks are fewer and nobody
thinks to replace one so fast. The individual consumers' market has grown
and one or two of the dealers should think of convincing them that it
would be better not to buy the child's PC from a supermarket, especially
because it might be more profitable not to do so.
The evening is cold outside, large groups of visitors leave
with bags full of leaflets. The great buildings of a dictator's dream
stay sheltering those computers once forbidden out of the fear of their
mechanical precision. Computers are holding today the key to our dreams
but not yet everybody's dreams.